Ethical fashion isn't only for grown ups, it applies to children's garments as well. With children growing so fast, some may wonder if its even practical to invest in kids conscious clothing, I say absolutely YES! Therefore, we should be more aware of how the "fast" fashion industry impacts not only the lives and health of the workers who are working in these unlawful factories but also how it affects our health and the ones we love. Meet Emma Hall, the new owner of Earthlings, a sustainable brand that offers beautiful organic cotton clothing, ethically traded for babies, toddlers and kids. Each pieces are produced without the use of chemical pesticides, toxic chemicals, silicon based softeners formaldehyde, solvents, optical whiteners or azo dyes. Keep reading to no more!
Tell us about yourself and background?
My name is Emma and I live in Auckland, New Zealand with my husband Sam and 3 kids (5,4 and 1 years). I went to AUT to study Fashion Design and graduated with a Diploma of Fashion Design. Well constructed garments that last many seasons has always interested me. Pattern drafting is my strength and I feel that it can make or break a garment.
What's the meaning of Earthlings?
To provide clothing that is environmentally friendly at a great price. Kind to the earth and kind to your pocket.
In 2017, you bought and became the owner of Earthlings which was previously owned and founded by Hannah Shone. What inspired you to take the lead and continuing with the practice of fairly traded ethical clothing?
I was already working on my own concept of a new brand on the same wave length. It came up in conversation and Hannah mentioned that she was thinking about selling earthlings and the rest was history. I previously owned a handmade business selling reusable products for mom's and babies so this was naturally the next step.
Photo Credit: www.earthlings.co.nz (Organic Kimono Bodysuit - Blue Berry)
How would you describe the design aesthetic of Earthlings apparel?
Comfortable and easy everyday wear. No buttons or zips which also encourages little ones to dress themselves. Timeless pieces designed to be passed down.
In your opinion, what are the important facets of the "slow-fashion" industry?
I feel that good design, great quality fabric and fairly paid workers throughout the whole manufacturing process is important. Garments that can be worn for many seasons or passed along in good second hand condition. We are spending too much money on items designed for a single season and by supporting slow fashion brands we are reducing waste and supporting everyone in the whole production line fairly.
Why is running a sustainable business important to you?
Because the choices that we make now will affect our children's future.
Earthlings kids garments are made using 100% organic super soft cotton and it's GOTS certified. Where do you outsource your textiles?
We have been lucky enough to find an amazing company in India that takes our designs/specs and makes them a reality.
How do you ensure ethical treatment of your workers, fair pay and a sustainable production process?
The factory we use is periodically checked by the fair trade organization.
As Earthlings new owner, what are some of the changes you'll implement for growth moving forward?
Getting earthlings into stores which will bring our product more accessible to everyone.
Tell us something that you would like our readers to know more about your company?
That we are always happy to help. Have a question while ordering, let us know. We are also a small business that works around our young family. You can only imagine the chaos behind the senses, but we love every minute.
How do you maintain a work/life balance?
My diary lives on the kitchen bench and a good schedule is important. It helps me make sure that my kids aren't losing out on family time. Orders are packed while the baby is napping and the computer is off in the weekend. Your kids are only small for such a short amount of time.
As a woman entrepreneur, what do you think are some of the challenges to women’s leadership in 2017?
The balance of doing it all. Maintaining a family, home and business. We feel so much pressure to be perfect. But I feel it's our own expectations that are the highest.
What can we expect to see next from Earthlings in the coming years?
Since earthlings has been around since 2008, some of our awesome customers have out grown our size range. In the coming years I hope to extend the range past 5 years. I want to keep the focus on the capsule wardrobe concept making seasonal shopping easier. By doing that everything can work in together saving you time and money. And for the kiwis, you will start to see me popping up at markets around Auckland, NZ.
Are your products available worldwide? Where can we purchase Earthlings organic clothing for babies, toddlers and kids?
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